Vokasi UI / Media Production, Class C
First Session
New Media Technology

New Media,
New Rules.

First session, and a one semester roadmap for making media in an AI native world.

Instructor Nicky PandelakiLoad 3 SKSSession 01
Watch first / Warm up
TEDx

The future of media is digital. A short TEDx primer on why new media changes everything, before we dig into the how.

New Media TechnologyClass C
01 / About
Who is teaching this

Introduction

  • Nicky Pandelaki, a media production practitioner and AI engineer.
  • Founder of MORARI Studio, an AI native production house.
  • AI engineer at AtlasGo, building AI virtual tour products for property and automotive.
  • I build with generative AI every day, so what you learn here is used for real, right now.
  • The goal: you leave ready for a media landscape that changes fast.
Building at MORARI Studio AtlasGo
New Media TechnologyClass C
Agenda / Today
What we cover

Today we cover

  • 01What new media is, and why we call it new.
  • 02Why it matters for media production.
  • 03The one semester roadmap.
  • 04How we learn, and how you are graded.
  • 05An opening discussion, together.
New Media TechnologyClass C
02 / Foundations
Definition

What is new media?

  • Media that is digital, interactive, networked, and on demand.
  • Not just the platform, but how content is made, distributed, and consumed.
  • Anyone can be a producer, not only an audience.
  • The line between creator and audience keeps blurring.
New Media TechnologyClass C
02 / Foundations
The shift

Old media vs new media

  • One to many broadcast becomes many to many networks.
  • Passive viewers become active users who create.
  • Fixed schedules become on demand, anytime.
  • Gatekeepers give way to open access for anyone.
New Media TechnologyClass C
Scale / By the numbers
The audience is everyone
Active internet users worldwide
5 billion+

Each one is a potential content producer, not just a viewer.

New Media TechnologyClass C
03 / Relevance
For media production

Why it matters for production

  • Tools that were once expensive and exclusive are now in everyone's hands.
  • Generative AI cuts production time from days to minutes.
  • You compete not just with studios, but with millions of creators.
  • The new skill is creative direction and tooling, not just technique.
New Media TechnologyClass C
03 / Landscape
The building blocks

The key technologies

  • 01Internet and web, the foundation of borderless distribution.
  • 02Platforms and social, the engine of reach and algorithms.
  • 03Mobile and cloud, produce and access from anywhere.
  • 04Generative AI, images, video, text, and audio on demand.
  • 05Immersive and web3, the next frontier.
New Media TechnologyClass C
03 / Spotlight
The headline technology

This semester's star: generative AI

  • The technology reshaping media production the fastest, right now.
  • Turns a text prompt into images, video, sound, and scripts.
  • Not a replacement for creators, a multiplier for them.
  • You will get hands on with these tools.
New Media TechnologyClass C
Watch / Generative AI
Bloomberg

How AI is changing art for creatives. Generative AI reshaping real creative work, the star technology of this semester.

New Media TechnologyClass C
Pace / By the numbers
How fast this moves
First usable AI image to daily production use
< 3 years

The tools you learn today did not exist when you started school.

New Media TechnologyClass C
04 / Roadmap
One semester arc

The semester roadmap

  • 01Foundations of new media and the platform landscape.
  • 02Social media production and content strategy.
  • 03Generative AI: image, video, text, audio. The core practicum.
  • 04New production workflows and multi platform distribution.
  • 05Ethics and copyright, then the final project.
New Media TechnologyClass C
04 / Method
How this runs

How we will learn

  • Just enough theory, as much practice as possible.
  • Every topic: the concept, then straight into the tools.
  • Discussion and case studies from real content.
  • Projects prove you can do it, not just know it.
New Media TechnologyClass C
04 / Assessment
How you are graded

Grading

  • Per topic assignments, hands on production exercises.
  • Participation and class discussion.
  • Final project, your own piece of new media.
  • Exact weighting follows in the RPS. Focus on the work first.
New Media TechnologyClass C
Discussion / Over to you
Let us open it up

Opening discussion

  • What new media do you use every day, and why is it so addictive?
  • Have you ever seen or made content with AI? How did it feel?
  • Is AI a threat, or a tool, for creators?
  • Pick one. Let us dig in together.
New Media TechnologyClass C
See you / Session 02
New Media Technology

See you in session two.

Homework

Bring one example of new media you love. We will break it down together, and use it to kick off next week.

Vokasi UI / Media ProductionClass C
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